Because the mucosal lining (all of the exposed tissue) in the mouth is 90% effective in absorption. That’s why sublingual vitamins work. We have unfortunately been programmed for decades that it’s okay to use toothpastes and other oral care products that contain poison control warnings and other ingredients that are carcinogenic, because if we rinse our mouth out, it’s “okay.” Unfortunately, it’s just a terrible lie, as once it’s in your mouth, it’s getting into your bloodstream. Deprogram yourself.
We use ingredients that you can eat, but are effective. Everything you put on your skin or in your mouth, can be detrimental to your overall health and contributes greatly to how you age.
We also believe very strongly in using ingredients that are as sustainable as possible. Our plant ingredients are organic and/or NON GMO. This is a lifelong pledge for all of our products, now and for the future.